The UAE has unveiled an AI spokesperson called Zayed. It will act as a digital representative for the International Affairs Office at the UAE Presidential Court, delivering the office’s priorities and policy positions to audiences at home and abroad.
AI spokesperson Zayed to represent UAE internationally
Zayed is designed to scale communications while keeping messaging consistent across diverse audiences. By handling routine briefings and public statements, the virtual figure frees human staff to focus on more complex diplomatic tasks. The system draws on generative‑AI technology to generate clear, timely updates that align with the office’s strategic goals.
Mariam bint Mohammed Almheiri, Head of the International Affairs Office at the UAE Presidential Court, said the project fits the country’s long‑term vision of using technology to strengthen societal connections and improve public communication. She added that AI is not just a technical tool but a means of enhancing engagement between institutions and the communities they serve.
AI integration expands across public sector
Earlier this year the UAE announced plans to transform half of its public‑sector services and operations with agentic AI models within two years. The Zayed initiative follows that broader push, showing how AI is moving from back‑office efficiency to outward‑facing roles that shape public interaction.
The move raises questions about trust and transparency, as governments worldwide grapple with how to embed generative AI in official communications. While Zayed offers a glimpse of a more digital‑first public sphere, officials acknowledge the need for clear guidelines to ensure accuracy and accountability.
Overall, the launch reflects the UAE’s commitment to exploring new ways of connecting with citizens and international partners through advanced technology, while keeping an eye on the ethical considerations that accompany AI‑driven outreach.
Frequently asked questions
What is the role of AI spokesperson Zayed in the UAE?
Zayed communicates the UAE Presidential Court's International Affairs Office priorities globally, using generative AI to deliver consistent messaging and free human staff for complex tasks.
How does Zayed support UAE's AI strategy?
Zayed aligns with the UAE's plan to integrate AI into public services, scaling communications and reflecting the nation's vision to enhance societal connections through technology.
What technology powers the AI spokesperson Zayed?
Zayed uses generative-AI technology to produce clear, timely updates that align with the UAE Presidential Court's strategic goals.
Why did the UAE create an AI spokesperson?
The UAE created Zayed to modernize outreach, improve public engagement, and demonstrate its commitment to leveraging AI for efficient, ethical governance.
