Priyanka Chopra Jonas has been unveiled as the newest global brand ambassador for Bentley Motors, in one of the most prominent luxury-auto signings of the year. The British marque officially announced the partnership on April 10, 2026, positioning the Indian-American actor and producer at the center of a new global campaign that broke that same weekend.
According toBentley Media, the campaign was shot by Bentley s co-creative director Greg Williams in a stripped-back, documentary-style format rather than the polished studio treatment typical of luxury car advertising. A companion film is scheduled to follow in the weeks after launch, with Chopra Jonas speaking on her life, career and creative philosophy.
Industry coverage bySocial Samosadescribes the appointment as a strategic pivot for Bentley, with the brand leaning on Chopra Jonas global recognition across Hollywood, Bollywood and the producer-entrepreneur space rather than aligning solely with traditional motorsport or fashion figures.Salon Prive Magazinenotes that she joins an expanded global ambassador roster that already includes Williams and fellow co-creative director Mai Ikuzawa, who were appointed in late 2025.
The signing slots neatly into Chopra Jonas wider 2026, which has been front-loaded with high-profile brand work and red-carpet appearances. She was photographed at the 2026 Golden Globes and has continued to be active on her own production projects under Purple Pebble Pictures, building on a portfolio that crosses film, streaming and consumer goods.
For Bentley, the deal extends a multi-year effort to broaden the brand s cultural footprint beyond traditional luxury car buyers and toward a more globalized audience that engages with celebrity-led storytelling. AsBest Media Infohighlights, the campaign emphasizes authenticity over aspiration, with Chopra Jonas framed as a partner rather than a face-for-hire.
The partnership is expected to anchor Bentley s global brand communications across multiple markets through 2026, with India and the Gulf region viewed as key growth audiences for the announcement.