Emirati content creator Mona Sulaiman Tajarbi, widely credited as Ras Al Khaimah's first female vlogger, continues to occupy a central position in the UAE beauty and lifestyle conversation as her brand Blink Beauty expands its product range.
In a profile by local reports, Tajarbi described how she launched her platform Tajarbi (Arabic for "my experiences") in 2016 while juggling a full-time government job and family responsibilities. She now has more than 500,000 followers on Instagram and has won multiple regional awards for her work in social media and women's entrepreneurship.
The Blink Beauty brand was born during the early COVID-19 lockdown in March 2020, when Tajarbi was pregnant with her second child and looking for a venture that could operate entirely online. According to Stylfemina, the brand has since expanded from lashes into face masks, eye masks, lip masks, eyeliners and skincare serums, sold via its@blink_beauty_official channel and regional retail partners.
Coverage by local reports has highlighted the cultural significance of an Emirati woman from Ras Al Khaimah leading a beauty brand and a public-facing creator career while keeping a government role and a young family. The piece noted that early in her career she faced resistance from people who found the idea of a local woman as a social media influencer difficult to accept.
Tajarbi also serves as an Ambassador of Awareness for Smart Cells Middle East and an Ambassador of Hope for the Sheikh Saud bin Saqr Foundation, roles that local reports indicated alongside her commercial activity. A MAGNAV Emirates feature framed her current phase as one of consolidating influence through authenticity, motherhood and what the outlet called meaningful impact rather than pure follower growth.
For the UAE beauty market, Tajarbi's continued visibility matters because she represents the small group of Emirati women who have built both a personal brand and a product company. As regional cosmetics buyers increasingly look for founder-led storytelling, Blink Beauty's positioning as an Emirati-owned label gives it a structural advantage in the Gulf retail landscape heading deeper into 2026.
