Dubai Press Club launched the third edition of the Arab Podcast Program today. The three-week initiative runs in collaboration with media organisations and industry experts. It aims to enhance the capabilities of Arab media and support innovation in content creation. Participants will attend intensive sessions combining theoretical insights with hands-on training. The curriculum covers every stage of podcast production, from idea development and audience identification to production, publishing, and marketing. This edition reflects the growing convergence of audio and video podcasting, noting the medium's increasing popularity across the Arab world and internationally.
Maryam Al Mulla, Director of the Dubai Press Club, said the program underscores the club's commitment to shaping the media sector's rapid evolution. She noted the initiative reinforces Dubai's position as a leading hub for media innovation while empowering professionals to produce high-quality content.
The global audio content landscape is evolving rapidly, driven by changing audience preferences and growing demand for specialised content. This presents an invaluable opportunity for Arab media to strengthen their presence through compelling, competitive content.
— Maryam Al Mulla, Director of the Dubai Press Club
Al Mulla also thanked partner institutions and experts for enriching the program. She stated these collaborations reflect a shared commitment to investing in media talent in line with Dubai's vision of becoming a global centre for media excellence and creativity. The event runs until the end of July at the Dubai Press Club headquarters. Wedad Kahoor, Section Head of Media Talent Development, said participants will develop podcast projects evaluated by a panel of specialists. Three exceptional projects will receive awards. This recognition aims to encourage new talent to achieve their full potential and transform innovative ideas into successful productions.
The opening day featured a session titled "How Podcasts Shape Contemporary Collective Awareness." Speakers included Safia Al Shehhi from vocast, Jamal Al Mulla from Arab Cast, and Dr. Zainab Al Taie from Rio & Zainab. They discussed the evolution of podcasts into influential knowledge platforms capable of enriching public discourse. Discussions also explored the importance of responsible, ethical podcasting and balancing global digital trends with Arab cultural identity. Another session, "Introduction to Podcasting: Designing the Concept and Building the Identity," was presented by Charbel Issa, Customer Success Manager and Certified Trainer at Podeo. The session focused on transforming podcast ideas into structured concepts.
Frequently asked questions
What is the Arab Podcast Program
The Arab Podcast Program is a three-week training initiative by Dubai Press Club to boost audio content creation skills and enhance media capabilities.
Who launched the third Arab Podcast Program
Dubai Press Club launched the third edition of the Arab Podcast Program in collaboration with media organisations and industry experts.
When does the Arab Podcast Program end
The event runs until the end of July at the Dubai Press Club headquarters.
