Beauty creator Elnaz Golrokh has featured K-Secret's Seoul 1988 Eye Cream in recent social posts, joining other digital creators promoting the brand's retinal-based skincare line. Golrokh shared product demonstrations on TikTok, pairing the Seoul 1988 Retinal Liposome Serum with K-Secret's Collagen Boosting Ball. Her caption framed the pairing as a routine for smoother, plumper skin, in a clip that uses the brand's hashtags #KSECRET, #SEOUL1988, #Retinal and #CollagenBall.
About the Seoul 1988 Eye Cream
The Seoul 1988 Eye Cream is formulated with 4% Retinal Liposome and fermented bean extract, according to K-Secret's official product page. The brand positions retinal as a faster-acting alternative to retinol, marketing it as roughly 11 times faster than standard retinol. The formulation is aimed at fine lines, dark circles and uneven tone, and the product ships in a 30ml package. Independent ingredient analysis on Incidecoder details the full ingredient list for the formulation, and reviewers have noted the liposome delivery system as central to the product's positioning.
Availability in the UAE
The eye cream is sold in the United Arab Emirates through retailers including Noon and myAster pharmacy, which lists the cream for delivery across Dubai and Abu Dhabi. The product also appears on global K-beauty retailers such as Stylevana,Jolse and YesStyle, all of which ship to the UAE. On Amazon's US storefront the cream is also listed in the K-Secret Seoul 1988 retinal eye cream product page.
K-Beauty's Regional Reach
Golrokh's promotion fits a broader pattern of K-beauty brands working with regional creators to reach Middle Eastern audiences. K-Secret has invested in international visibility through global tags and creator-led demos, and the Seoul 1988 line in particular has become one of the brand's most-discussed launches. Editorial reviews on Stylevana have focused on the formulation's anti-aging claims and its under-eye texture, while regional pharmacy listings emphasise the cream's positioning for mature skin and dark circles.
The pattern of creator-led demos rather than formal campaign spots reflects how much of K-beauty's regional discovery now happens on short-form video rather than through traditional retail advertising.
