India's biggest celebrity brands are seeing a major shift in who holds the commercial power. The 2025 Kroll Celebrity Brand Valuation report revealed that actresses now occupy nearly half of the top 25 spots. The combined brand worth of the top 25 celebrities hit USD 2 billion in 2025. This marks a clear rise from the previous year, where only nine actresses made the cut. The list now includes 12 leading ladies, pushing the boundaries of the traditional endorsement landscape. The remaining 13 spots are filled by a mix of male film stars and cricketers, underscoring the growing commercial influence of female actors. Alia Bhatt led the female pack at rank 6 with a valuation of USD 93.9 million, followed closely by Deepika Padukone at rank 7 with USD 89.2 million. Rashmika Mandanna also made a strong showing at rank 12 with USD 75.2 million. Further down the list, Kareena Kapoor secured rank 15 with USD 61.8 million, while Kiara Advani and Kriti Sanon followed at ranks 17 and 18 respectively. Ananya Panday also improved her standing, rising from 25th to 19th with a value of USD 48.5 million. New faces joined the rankings this year, including Samantha Ruth Prabhu, Janhvi Kapoor, and Shraddha Kapoor. Samantha entered at 21st with USD 43.1 million, moving up from 28th. Janhvi jumped from 29th to 23rd with USD 34.2 million, and Shraddha made a significant leap from 33rd to 24th. Their entries reflect a growing demand for actresses who have strong digital reach and box office pull, as brands increasingly invest in talent with dual influence. While female stars from the southern film industries gained ground, the report noted a surprising gap. No South Indian male superstar appeared in the top 25 list for 2025. Major names like Prabhas, Ram Charan, Jr NTR, and Mahesh Babu missed the cut. This absence was notable because Allu Arjun had featured in the 2024 rankings. The report clarifies that these valuations are based on endorsement portfolios and social media presence rather than just box office success.
Frequently asked questions
What is the Kroll Celebrity Brand Valuation report? The Kroll Celebrity Brand Valuation report is an annual ranking of India's top celebrity brands, based on their endorsement portfolios and social media presence. How many actresses are in the top 25 celebrity brands in 2025? Twelve leading ladies occupy nearly half of the top 25 spots in the 2025 Kroll Celebrity Brand Valuation report. Who is the highest-valued actress in the 2025 Kroll Celebrity Brand Valuation report? Alia Bhatt leads the female pack at rank 6 with a valuation of USD 93.9 million. Why did no South Indian male superstars make the top 25 list in 2025? The report notes a surprising gap, with major names like Prabhas and Mahesh Babu missing the cut, despite Allu Arjun featuring in the 2024 rankings.
