Kim Kardashian’s SKIMS is bringing its shapewear and loungewear to India. The lifestyle label has entered an exclusive partnership with Reliance Brands to open its first stores in the country. The collaboration aligns the American label with one of India’s most prominent retail groups, promising a tailored rollout for local shoppers.
Retail Expansion in Delhi and Mumbai
Shoppers in Delhi and Mumbai will be the first in India to access the brand’s physical retail locations. Reliance Brands Ltd will manage SKIMS across both physical stores and digital channels in the region. The initial rollout focuses on these two major cities before expanding to additional markets. Both cities are key fashion hubs, offering high foot traffic and a diverse consumer base that matches SKIMS’s inclusive design ethos.
Specific opening dates for the stores have not yet been announced. The partnership aims to establish a stronger connection with Indian consumers by providing an established retail partner familiar with the premium fashion market. Reliance’s growing portfolio of premium and luxury brands in India provides a familiar platform for SKIMS.
SKIMS had changed the way consumers think about shape, comfort and inclusivity.
— Isha Ambani, Director of Reliance Retail Ventures Limited
Reliance Brands will oversee the brand’s presence online and in person. This approach allows customers to shop through dedicated retail locations or digital platforms. The dual‑channel strategy mirrors SKIMS’s global model, which blends brick‑and‑mortar experiences with e‑commerce convenience.
Global Growth Strategy
Founded in 2019 by Kim Kardashian and Jens Grede, SKIMS has expanded from a shapewear label into a broader lifestyle business. The company offers underwear, shapewear, loungewear, and menswear, including the NikeSKIMS line. The brand emphasizes fit, comfort, and inclusivity through technical design, stating that its products focus on fit, comfort and inclusivity while combining technical design with a premium fashion approach.
The India launch follows a series of international store openings. SKIMS has recently opened locations in London and Dubai, with Hong Kong and Seoul also part of its global expansion plans. This move into India supports the brand’s broader international expansion plan.
The brand had already received strong interest from Indian consumers ahead of its official launch.
— Kim Kardashian, Co‑Founder and Chief Creative Officer
India’s growing consumer spending, rising disposable incomes and increasing interest in global fashion labels have encouraged more international companies to expand their presence in the country. SKIMS aims to appeal to a new generation of consumers looking for contemporary design and comfort.
Frequently asked questions
Where will SKIMS open its first stores in India?
SKIMS will open its first stores in Delhi and Mumbai via a partnership with Reliance Brands.
What products will SKIMS offer in India?
SKIMS will offer shapewear and loungewear in India, focusing on fit, comfort, and inclusivity.
Who is partnering with SKIMS to bring the brand to India?
Reliance Brands is partnering with SKIMS to bring the brand to India, managing both physical stores and digital channels.
Is SKIMS available online in India?
Yes, SKIMS will be available online in India through a dual-channel strategy, allowing customers to shop through dedicated retail locations or digital platforms.
When will SKIMS stores open in India?
Specific opening dates for the stores have not yet been announced.
What is the expansion plan of SKIMS in India?
The initial rollout focuses on Delhi and Mumbai, with plans to expand to additional markets later.
