UAE football fans now have a purpose-built home for the FIFA World Cup 2026. Emirates Our Home, a sprawling fan festival at Dubai Festival City, has officially opened its doors and is positioning itself as one of the largest places in the emirate to watch the tournament unfold.
The festival runs for 39 days, from June 11 to July 19, and operates 24 hours a day. That round-the-clock schedule is the headline feature: with many of this year's fixtures kicking off across North American time zones, supporters in the UAE face a calendar full of late-night and early-morning matches. By staying open at all hours in a fully air-conditioned setting, the venue lets fans follow every game regardless of when it starts.
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What is Emirates Our Home?
Emirates Our Home sits in the Waterfront Area of Dubai Festival City Mall. Rather than a one-off watch party, it has been built as a large-scale fan experience that spans the entire tournament, pairing live football screenings with dining, entertainment, family activities and premium hospitality.
Visitors choose the zone that suits them, ranging from family areas to adults-only sections and VIP hospitality. The venue stays open through the night, covering everything from afternoon fixtures to matches that begin in the small hours.
Family and Kids Zone
Families can access the Family and Kids Zone for AED 100 per ticket, with AED 50 of that redeemable on food and beverages. The area is designed for younger visitors, with soft-play attractions, interactive games and family-friendly entertainment. Alcohol is not served in this section, keeping the environment focused on fans of all ages.
Adults-only zone
Guests aged 21 and above can enter the adults-only section from AED 200 per ticket, which includes AED 100 redeemable on food and beverages. This zone adds dedicated viewing areas, premium hospitality, entertainment, alcohol service and shisha.
One detail worth planning around: admission here runs on four-hour sessions. Fans hoping to watch several fixtures back-to-back should book accordingly to cover a full match-day marathon.
VIP experience
For the top tier of hospitality, VIP tickets start at AED 400 and come with premium viewing areas and upgraded services for a more exclusive match-day atmosphere. Tickets across every category are sold through Platinumlist, the event's official ticketing partner.
What to expect inside
Organisers have aimed for a stadium-style atmosphere built around giant screens, immersive sound and multiple seating areas. Across the venue, visitors can expect:
- Giant match screens
- Stadium-quality sound systems
- Food and beverage outlets
- Family entertainment areas
- Premium hospitality lounges
- Dedicated viewing zones
- Fully air-conditioned facilities
Accessible entrances, visitor facilities and seating have also been laid out to handle the large crowds expected throughout the tournament.
Parking and location
The fan zone is at Dubai Festival City's Waterfront Area, one of the city's busier entertainment destinations. The address is Festival Boulevard, Dubai Festival City, Al Garhoud, with drivers able to reach it via Al Rebat Street.
Parking is generous: more than 900 spaces sit near the fan zone itself, while Dubai Festival City Mall offers over 10,000 covered parking spaces across the wider site.
Why fans are heading here
Watching the World Cup at home is one experience; watching it among thousands of supporters in a dedicated football destination is another. Emirates Our Home combines giant screens, live entertainment, family attractions and a 24-hour schedule tuned to the unusual timing of FIFA World Cup 2026. Whether the plan is a family day out, a late-night session with friends or a VIP match-day, the venue has a tier to match. With 39 days of football packed into a single location just up the coast from Abu Dhabi, it is shaping up to be one of the region's standout World Cup destinations this summer.
Cover Image: @emiratesourhome/Instagram
