KAYALI’s Boujee Kitty Caramel Milk Eau de Parfum launched July 27. The sweet gourmand scent is now available through KAYALI.com and the Sephora Middle East app for shoppers in Dubai and across the region.
Sweet gourmand launch in Dubai The fragrance comes in two bottle sizes – a 50ml Eau de Parfum and a travel‑friendly 10ml version – giving buyers flexibility whether they want a full‑size bottle or a convenient on‑the‑go option.
Its composition centers on creamy gourmand accords, blending caramel milk, white chocolate, salted caramel, vanilla caviar, soft musk and caramel santal. KAYALI says the mix creates a warm, musky‑woody backdrop that works for everyday wear.
The launch through KAYALI.com and the Sephora Middle East app follows weeks of teaser posts that hinted at the brand’s “sweetest creation yet.” The idea first appeared as an April Fool’s Day joke. When customers reacted positively, KAYALI turned the playful concept into a full‑scale perfume, confirming the brand’s willingness to listen to its fans.
The company highlighted the transition from prank to product in its communications, underscoring how a light‑hearted experiment can become a genuine addition to its fragrance line.
Gourmand perfumes remain one of the most popular fragrance categories globally, and KAYALI’s latest offering taps into that trend. By focusing on edible‑inspired notes, the brand aims to attract both collectors and casual buyers who enjoy sweet, creamy scents.
Early online buzz suggests the new Eau de Parfum is resonating with fragrance lovers who appreciate the blend of dessert‑like accords and subtle woody undertones.
Playful campaign sparks buzz To celebrate the release, KAYALI rolled out a cinema‑themed campaign that billed the scent as “officially in theaters… I mean, out now!” The visual assets featured movie‑poster style graphics and a roster of campaign faces, including Noemi Carlin, Amy K, Broderick Hunter, Ginevra Giaccherini, Ketra, Jahanara Rahman and Sam Fahs.
The playful approach linked the perfume’s sweet debut to the excitement of a film premiere, inviting fans to experience the “sweetest premiere of the year.”
“So you want to smell like a triple dose of caramel?” — KAYALI campaign
Social media buzz grew throughout July as KAYALI posted teaser images that revealed the fragrance notes and announced its availability on the Sephora Middle East app. The campaign’s momentum continued with posts that highlighted the limited‑edition launch and encouraged followers to discover the scent on KAYALI.com.
The response has been strong, with fragrance enthusiasts sharing their first impressions online.
Frequently asked questions
What is Boujee Kitty Caramel Milk Eau de Parfum? Boujee Kitty Caramel Milk Eau de Parfum is a sweet gourmand fragrance launched by KAYALI, featuring a blend of caramel milk, white chocolate, salted caramel, vanilla caviar, soft musk, and caramel santal.
Where can I buy Boujee Kitty Caramel Milk Eau de Parfum in Dubai? You can purchase it through KAYALI.com and the Sephora Middle East app, which serve shoppers in Dubai and across the region.
What sizes is Boujee Kitty Caramel Milk Eau de Parfum available in? The perfume is offered in two sizes – a 50 ml Eau de Parfum bottle and a travel‑friendly 10 ml version.
What is the composition of Boujee Kitty Caramel Milk Eau de Parfum? It combines creamy gourmand accords of caramel milk, white chocolate, salted caramel, vanilla caviar, soft musk and caramel santal, creating a warm, musky‑woody backdrop.
How much does Boujee Kitty Caramel Milk Eau de Parfum cost? The article does not disclose the price of the fragrance.
What inspired the creation of Boujee Kitty Caramel Milk Eau de Parfum? The scent originated as an April Fool’s Day joke, and after positive fan reactions KAYALI turned the concept into a full‑scale perfume.
