The highly anticipated Audemars Piguet x Swatch collaboration is now available to purchase online in the UAE, starting today, May 20, 2026.
What the collaboration brings
The limited-edition timepiece combines the Swiss watchmaker's expertise with Swatch's playful spirit, resulting in a unique and stylish accessory.
Audemars Piguet x Swatch is a must-have for watch enthusiasts and fashionistas alike, offering a chance to own a piece of horological history.
The collaboration features a range of 12 unique designs, each showcasing the iconic Audemars Piguet Royal Oak design with Swatch's signature bold colors and playful patterns.
The watches are priced at AED 2,500 each, making them an accessible luxury option for those looking to elevate their timepiece game.
Availability and purchasing
The Audemars Piguet x Swatch collaboration is now available to purchase online through the official Audemars Piguet website and select retailers in the UAE.
Customers can browse the collection and make their purchases with ease, thanks to the user-friendly online platform.
The online availability of the collaboration marks a significant milestone for luxury watch enthusiasts in the UAE, who can now access the exclusive timepiece from the comfort of their own homes.
Audemars Piguet has partnered with Swatch to make the collaboration available to a wider audience, and the online platform is expected to drive sales and engagement for the brand.
Swatch's impact on the UAE watch market
Swatch has been a major player in the UAE watch market for several years, with a strong presence in the country's major retailers.
The brand has been instrumental in popularizing affordable luxury watches in the UAE, making high-quality timepieces accessible to a wider audience.
The Audemars Piguet x Swatch collaboration is expected to further cement Swatch's position in the UAE watch market, and the brand is likely to see a significant increase in sales and brand awareness as a result.
Audemars Piguet has also seen a surge in interest in the UAE market, with the brand's sales increasing by 20% in the past year alone.
What's next for Audemars Piguet x Swatch?
The success of the Audemars Piguet x Swatch collaboration is expected to pave the way for future collaborations between the two brands.
Audemars Piguet has hinted at the possibility of a second collaboration, which is expected to be announced in the coming months.
The brand is also expected to expand its online presence in the UAE, with plans to launch a dedicated e-commerce platform in the near future.
The collaboration has been a major success for both brands, and it will be interesting to see how they build on this momentum in the coming months.
