Media entrepreneur Sheeraz Hasan has a direct message for global investors, entrepreneurs and corporations weighing up future markets: Africa is one of the world's largest untapped commercial opportunities, and the main thing slowing serious participation is access rather than potential.
Hasan frames the issue plainly. The continent, he argues, already holds the raw ingredients for major economic expansion, but the channels that connect international capital to African markets still lack the speed, exposure and trusted relationships that large-scale investors expect.
Why Hasan Says Access Is The Real Barrier
According to Hasan, the financial upside of African markets is already widely recognised. What many investors still need, he suggests, are clearer entry routes, stronger introductions and faster paths from interest to action.
People already know there is money in Africa.Sheeraz Hasan
That single line, he says, captures a reality most international business players accept. The capital opportunity is understood. The challenge is converting that recognition into committed deals and partnerships.
A Continent With Broad Commercial Firepower
Hasan points to a wide spread of sectors that he believes give Africa long-term upside, including:
- Natural resources and agricultural exports
- Tourism destinations and cultural influence
- Manufacturing and digital entrepreneurship
- Expanding technology sectors
In his view, stronger international media exposure is the missing accelerant. Greater global attention, he argues, can lift tourism, product demand, trade, corporate partnerships and foreign capital participation well beyond current levels.
Addis Ababa As A Strategic Base
During his visit to Addis Ababa, Hasan toured the media complex and production studios of The Pulse of Africa Media and met senior leadership for discussions focused on Africa's expanding global media presence and future commercial opportunities.
He describes the platform's mission as amplifying authentic African voices while spotlighting economic transformation, innovation, investment opportunities and success stories from across the continent, an agenda he says fits neatly with his broader case for African investment.
Ethiopia's AI Story
Hasan's Ethiopia itinerary also included a stop at the country's artificial intelligence institute, which he points to as evidence of serious national progress in one of Africa's faster-developing technology sectors. Heritage, tourism, AI, culture and national development, he says, now combine into an economic narrative capable of drawing global attention.
The Dubai Blueprint And A UAE Connection
Hasan repeatedly references Dubai as one of the strongest modern examples of successful global branding. The emirate, he notes, projected a highly visible message built around investment, business registration, tourism, residency and financial opportunity, a formula that helped turn it into a leading commercial destination.
Africa, he argues, has the opportunity to run a similarly assertive international strategy while highlighting its own markets, industries and identity. As the owner of Dubai.News and AbuDhabi.News, Hasan says his platforms, together with his UAE business relationships and international network, can help carry stories from Ethiopia and the wider continent to global investors, business leaders and audiences who are already paying attention.
His conclusion is that Africa already holds the opportunity. What it needs now, in his telling, is a faster and more visible route for global capital to reach the continent's biggest prizes.
