Yash Raj Films unveiled Raah Records today, a new music company and incubator designed to discover and develop original artists. The label marks a strategic expansion for the studio, extending its legacy beyond film soundtracks into India's independent music ecosystem.
A Platform for Long-Term Growth
Raah Records aims to function as a long-term creative partner rather than a traditional release-driven label. The incubator model focuses on artist development, original music creation, and career building. The studio has spent over five decades shaping Indian music through cinema, and this new platform brings together A&R, marketing, and distribution under one roof.
"Raah Records represents an important strategic expansion of Yash Raj Films' music business. For over five decades, we have believed in identifying exceptional talent and creating platforms where creativity can thrive."
— Akshaye Widhani, CEO, Yash Raj Films
The label is led by Nakul Sharma, Senior General Manager of Music Management at Yash Raj Films. His role involves shaping the artist development philosophy and A&R strategy. The team works with musicians from the earliest stages of their careers, supporting songwriting, production, and audience growth.
Debut Single 'Jaadugari'
The first artist signed to the roster is Aman, who will release his debut track 'Jaadugari'. The song arrives following a year of close creative collaboration between the artist and the label. A first glimpse of the track was released today, with the full single dropping across major audio streaming platforms starting tomorrow.
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"Raah Records was built on a belief that artists need time, they need trust, and they need the space to grow into who they already are."
— Nakul Sharma, Senior General Manager – Music Management, Yash Raj Films
The launch reflects YRF's continued investment in nurturing creative talent outside of cinema. By providing a dedicated home for independent voices, the label hopes to help artists build lasting careers without losing their unique identity.
Frequently asked questions
What is Raah Records and why did Yash Raj Films launch it?
Raah Records is a music incubator launched by Yash Raj Films to discover and develop independent artists, expanding the studio’s legacy beyond film soundtracks into India’s indie music scene.
Who is the first artist signed to Raah Records?
The first artist is Aman, who will release his debut single Jaadugari under the new label.
When will Aman’s debut single Jaadugari be released on streaming platforms?
A preview was released today, and the full single will be available on major audio streaming platforms starting tomorrow.
Who heads the Raah Records team and what is their responsibility?
Nakul Sharma, Senior General Manager of Music Management at Yash Raj Films, leads the label, overseeing artist development, A&R strategy, and the overall creative direction.
