Miss Universe 2015 Pia Wurtzbach-Jauncey has tied her pre-Cannes glow to Belo Medical Group's new Genesis Lift treatment, a partnership the Philippine clinic confirmed in a multi-platform May 2026 campaign rollout that has been covered by every major Manila lifestyle desk.
According toThe Manila Times, Wurtzbach-Jauncey is the face of Belo Genesis Lift, a doctor-developed protocol pitched as a route to firmer, more hydrated skin with minimal downtime. The actress and beauty queen told the paper the timing fit her travel calendar as she prepared for the Cannes Film Festival, framing the visit as a maintenance step rather than a dramatic intervention. She has been a long-running Belo client and previously fronted the clinic's ASCE Plus Exosomes campaign before stepping into the Genesis Lift launch this spring.
What the treatment actually involves
PEP.phreports that Genesis Lift pairs Belo's Liftera Prima contouring device with an in-house Belo Beauty Cocktail, with sessions running roughly 60 to 90 minutes.PeopleAsiadescribes the protocol as a hydration and elasticity reset rather than a surgical lift, whileManila Bulletinnotes the clinic recommends the procedure every six to 12 months for maintenance. The Liftera Prima component focuses on contour while the Beauty Cocktail handles surface texture, which is how Belo justifies the two-in-one positioning.
From the clinic chair to the Croisette
The Belo campaign sits inside a busy month for Wurtzbach-Jauncey.Previewdocumented her arrival at the 2026 Cannes Film Festival in a Mark Bumgarner gown, andVogue Philippinesfollowed her getting-ready routine for the amfAR Gala in Rami Kadi couture.Philstarearlier framed the Belo partnership as a longer brand arc rather than a one-event endorsement, citing minimal downtime as the practical hook for working clients.
The clinic's pitch and the festival schedule line up neatly enough that the Genesis Lift launch reads less like a one-off endorsement and more like the opening act of her Cannes press cycle.