Miss Universe 2015 Pia Wurtzbach Jauncey has closed out an unusually packed May 2026, anchored by a return to the amfAR Gala at the Cannes Film Festival, a Tatler Asia cover story, and the launch of a new Belo Medical Group skin campaign.
On 22 May 2026, Wurtzbach walked the red carpet for the amfAR Gala in Cannes, the festival s flagship charity event raising money for HIV and AIDS research. It was her latest appearance at the gala, where she has positioned herself as a regular ambassador for global public health causes (Bilyonaryo).
Earlier in the month, Tatler Asia published its May 2026 cover story featuring Wurtzbach Jauncey, framed around themes of reinvention, fashion and finding her voice nearly a decade after her Miss Universe win. The cover package highlighted her transition from pageant titleholder to fashion-industry fixture, including her recent appearances at Milan Fashion Week in February 2026 (Tatler Asia).
On 30 May 2026, the Manila Times reported on Wurtzbach s new role as the face of Belo Genesis Lift, a doctor-developed skin treatment from Belo Medical Group focused on hydration, elasticity and skin texture. The campaign is positioned around the theme of renewal and links Wurtzbach more formally to one of the Philippines best-known aesthetics clinics (Manila Times).
Alongside the brand work, Wurtzbach and fellow former Miss Universe titleholder Catriona Gray congratulated Bea Millan-Windorski on her crowning as Miss Universe Philippines 2026 in early May, with both women posting messages of support on social media (GMA).
Wurtzbach, who married Beautiful Destinations founder Jeremy Jauncey in 2023, has spent the past year shifting her public profile from pageant-circuit ambassador to a hybrid fashion, beauty and philanthropy figure. The May 2026 run, spanning Cannes, a magazine cover and a national skincare campaign, suggests that the next phase of her career is being built around a broader luxury and wellness portfolio rather than any single endorsement.
For Middle East audiences, where Beautiful Destinations content has long been a fixture of UAE travel marketing, the Cannes and Tatler appearances strengthen her positioning as a regional aspirational figure beyond pageant nostalgia.
