A man is stuck inside a Netflix billboard on Sunset Boulevard.
The installation, designed to look like a house’s front window, was erected at the intersection of Selma Avenue and Sunset Blvd. The unidentified actor entered the set on Thursday, August 6, and is scheduled to exit on Saturday, August 8.
He’ll attempt to maintain a sense of normalcy over extended periods of time while ‘stuck’ in his elevated, enclosed set 30 feet above the ground at Selma Avenue and Sunset Blvd — communicating with commuters and passersby below via whiteboard as an eerie nod to the family’s own isolation in the film.
— Netflix
Netflix amplified the stunt with a tweet that reads, “There’s a guy in there 👀,” posted on August 6.
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Billboard stunt draws eyes
Passersby and drivers have paused to stare at the 30‑foot‑high set, turning a routine commute into a moment of curiosity. The live display, which could potentially halt traffic, serves as a bold marketing move for the streamer’s upcoming thriller.
Commuters have been invited to write messages on a whiteboard, echoing the film’s theme of isolation. The stunt’s visual impact is amplified by the billboard’s location on one of Los Angeles’s busiest thoroughfares.
Film details and buzz
The Last House stars Greta Lee and Wagner Moura and is directed by Louis Leterrier, known for his work on Fast X. The thriller follows a family sealed inside their home, battling dwindling resources and an unseen threat.
Critics have given the film a modest 36 percent positive rating on Rotten Tomatoes, based on 22 reviews. The Hollywood Reporter’s critic wrote, “despite its sci‑fi and horror elements, [The Last House] is as much a psychological chamber drama and survival thriller about four people using their wits and dwindling resources to stay alive, even as their close‑knit ties start fraying.”
“despite its sci‑fi and horror elements, [The Last House] is as much a psychological chamber drama and survival thriller about four people using their wits and dwindling resources to stay alive, even as their close‑knit ties start fraying.”
— The Hollywood Reporter critic
The film drops on Netflix on Friday, August 9, giving audiences a chance to experience the suspense that the billboard preview has already sparked.
Frequently asked questions
What is the name of the Netflix thriller with a live billboard stunt?
The Netflix thriller is called 'The Last House', which follows a family sealed inside their home, battling dwindling resources and an unseen threat.
Where is the live billboard stunt for 'The Last House' located?
The live billboard stunt is located on Sunset Boulevard at the intersection of Selma Avenue and Sunset Blvd in Los Angeles.
How long will the actor be stuck in the Netflix billboard?
The actor entered the set on Thursday, August 6, and is scheduled to exit on Saturday, August 8, meaning he will be stuck for about two days.
What is the theme of the Netflix thriller 'The Last House'?
The film’s theme centers on a family’s isolation and survival as they use their wits and dwindling resources to stay alive.
Who directed the Netflix thriller 'The Last House'?
It was directed by Louis Leterrier, known for his work on Fast X.
When is the Netflix thriller 'The Last House' releasing on Netflix?
The movie drops on Netflix on Friday, August 9, as part of its marketing campaign.
