Dubai Culture is scouting for the city’s next fashion entrepreneurs. The authority, in partnership with the Dubai Institute of Design and Innovation (DIDI), has launched the Made in Dubai Fashion Sprint. Described as a first-of-its-kind incubation initiative, the programme targets emerging designers looking to build commercially viable labels. It aims to move participants beyond the initial concept stage toward creating structured, market-ready businesses.
This eight-weekend programme invites 15 Emirati and UAE-based resident designers to sharpen their business acumen. While conventional design courses often focus primarily on creative development, this initiative prioritizes the commercial and operational mechanics of running a label. Scheduled from 19 September to 8 November, the curriculum covers brand strategy, financial planning, product development, production, pricing, marketing, and retail preparation. It aims to help creatives transition from a concept phase to a business that can successfully enter the market.
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Bridging Creativity and Commerce
The sprint is designed for those already managing freelance projects or existing labels who need stronger commercial direction. Participants will explore how to price collections, approach production, and define their target market. The weekend-based structure is specifically intended to make the programme accessible to designers balancing other professional commitments. By the end of the term, designers should have a clearer understanding of their brand proposition, production requirements, and potential routes into retail.
Rather than separating creativity from business, the Fashion Sprint encourages working on both sides simultaneously. The format combines hands-on workshops with individual and group mentorship, industry engagement, and tailored feedback. Designers will strengthen their creative identities while learning how their collections will be presented to retailers. Dubai Culture did not specify the venue for the workshops or the names of the specific industry professionals involved.
How to Apply
Aspiring candidates have until 28 August to submit their applications. Submissions are evaluated based on craftsmanship, production readiness, intent to operate a business, and a clear vision for growth and expansion. The programme seeks individuals ready to engage with the practical realities of building a brand. Whether refining an emerging concept or scaling an existing operation, applicants must demonstrate a solid intent to operate a business rather than seeking a general introduction to fashion design.
Frequently asked questions
What is the Made in Dubai Fashion Sprint programme about?
The Made in Dubai Fashion Sprint is an eight-weekend programme launched by Dubai Culture and DIDI to help 15 designers build commercially viable labels.
How can I apply for the Made in Dubai Fashion Sprint?
Applications for the Made in Dubai Fashion Sprint are open until 28 August for 15 designers seeking commercial growth.
What is the focus of the Made in Dubai Fashion Sprint curriculum?
The curriculum covers brand strategy, financial planning, product development, production, pricing, marketing, and retail preparation to help designers transition from concept to business.
