Dubai-founded beauty brand Huda Beauty has launched Easy Bake Intense Eau de Parfum, the company's first fragrance under its own brand name. The scent was released on the brand's own site ahead of a wider rollout on 28 May 2026, according to Global Cosmetics News. The launch marks the brand's expansion beyond complexion, lashes and lip products into prestige perfumery.
What the fragrance contains
Per Fragrantica, Easy Bake Intense is classified as a Floral Fruity Gourmand. Cherry leads the top notes; the heart blends caramel, cinnamon, milk and white flowers; vanilla anchors the base.Grazia Daily reports that the fragrance was developed with perfumer Hamid Merati-Kashani and went through more than 100 iterations before launch, with the brand aiming for a richer, more sensual interpretation of its existing complexion accord.
Pricing and formats
The 50ml Eau de Parfum is priced at $79. The brand also offers a 10ml travel spray, a duo combining both sizes and an Easy Bake Intense Kit that adds a travel spray holder with decorative charms, according to product listings on hudabeauty.com. The product page lists the 50ml format as the flagship size, with the travel spray positioned for handbag carry and topping up throughout the day.
Naming and brand link
The fragrance shares its name with Huda Beauty's Easy Bake Loose Powder, a long-running product in the brand's complexion line that helped establish the company in the prestige beauty market several years ago. Grazia describes Easy Bake Intense as a richer reinterpretation of that powder's gourmand accord, translating a familiar powder note into a wearable scent profile.
Giveaway tied to launch
Huda Beauty is running a launch-week giveaway on its giveaway page, with full entry details posted to the official Instagram account. The promotion is structured around the fragrance's note pyramid and aimed at the brand's existing customer base.
Easy Bake Intense is the brand's first standalone fine fragrance under its own name.
