Elie Saab teams up with H&M for a limited‑edition collection.
Glamour Made Affordable
The partnership goes live on October 22, putting the Lebanese couturier’s red‑carpet aesthetic within reach for everyday shoppers. The 55‑piece line spans evening looks, daywear, coats, embellished knitwear and a range of accessories, including logo‑ed earrings, jacquard scarves, flat slingbacks and towering platforms.
Signature details such as gradient sequins, lace embroidery and faux‑fur appear in a midnight palette of black, gold and emerald green. Prices start at €29.99 for a flower choker that can double as a belt and rise to €79 for an embellished hoodie. A gradient gold‑to‑black sequined blazer or a flowing green‑to‑black bustier gown sits around €300, while the top‑ticket item – a funnel‑neck jacket in chocolate sheep leather that fades to black – costs €399.
“We’ve always been true to ourselves, we’ve never been driven by trends. If you look across the archives, what you see is consistency and craftsmanship.”
— Elie Saab, Founder
Saab’s son, Elie Saab Jr, noted the Elie Saab Group has been growing on average 35% year on year, crediting the brand’s DNA for its success and saying the collaboration with H&M was a natural way to translate that DNA to a new audience.
What to Expect from the Collection
Beyond the evening glamour, the range includes day‑ready pieces such as coats and knitwear, plus a handful of men’s accessories and tailored jackets that cross over to a broader market. The collection also offers a bustier top and matching pants, highlighted in the launch preview.
H&M’s Creative Advisor Ann‑Sofie Johansson explained the timing, saying, “People think we’re really strategic about which designer collaboration happens when, but the truth is that sometimes it all starts with a feeling.” She added that in an AI‑driven era, shoppers simply want “to experience something beautiful.”
The launch arrives just before the holiday party season, making it an ideal weekend plan for anyone looking to add a touch of runway sparkle to their wardrobe. Celebrities such as Zendaya, Olivia Dean and Eva Longoria have already been spotted in Saab’s designs, underscoring the collection’s star‑powered appeal.