Dubai.News Gen Z is now live, offering a dedicated space for youth culture and digital trends in the city. The new editorial section aims to help readers discover what is worth trying, watching, buying, or visiting through the lens of social feeds and online communities. Yamuna Hasan and Ayesha Hasan have been named official Gen Z Ambassadors to lead the initiative.
Youth Culture in Focus
For younger audiences, finding the next viral café or trending restaurant often happens through creators rather than traditional media channels. Dubai.News Gen Z addresses this shift by focusing on lifestyle, entertainment, fashion, beauty, shopping, food, and hotels. The goal is to highlight stories and experiences that are already resonating with young people, making it easier to navigate an overwhelming amount of content.
The section distinguishes between short-lived hype and genuinely useful discoveries. By covering creator recommendations and lifestyle experiences, the platform helps readers stay informed about what is gaining attention. It focuses on the conversations shaping how young people experience Dubai, ensuring coverage remains relevant to their daily lives.
Whether it is a new fashion launch or a beauty product taking over social feeds, the section aims to connect these trends to the reader's everyday routine. The editorial approach prioritizes what young people are genuinely interested in, rather than what brands assume they care about.
Meet the New Ambassadors
Yamuna Hasan and Ayesha Hasan bring a background as young authors, speakers, and cultural voices to their new roles. They have built a reputation for connecting with Gen Z audiences, both online and through their written work. Their achievements include receiving the Best International Author Award at the Gulf Achievers Awards in 2025.
The duo also won Best Gen Z Author of the Year at the India International Influencer Awards and was named Best Gen Z of the Year by Entrepreneur Middle East. They are the authors of "The Art of Miracles," a bestselling book that introduced their work to readers beyond social media platforms. Their involvement in youth-focused Frequently asked questions Who are the Dubai.News Gen Z ambassadors? Yamuna and Ayesha Hasan are the ambassadors, known for their work as authors, cultural voices, and for winning awards like Best Gen Z Author of the Year.
What does Dubai.News Gen Z cover?
The section focuses on youth culture, including lifestyle, fashion, food, and digital trends in Dubai, highlighting what resonates with Gen Z audiences.
How does Dubai.News Gen Z differ from traditional media?
It prioritizes creator-driven content and online community trends over traditional media, focusing on what Gen Z actually engages with.
What awards have the Gen Z ambassadors won?
They received the Best International Author Award (2025), Best Gen Z Author of the Year, and Best Gen Z of the Year by Entrepreneur Middle East.
