The Dubai Press Club, in collaboration with the Dubai Culture and Arts Authority, hosted an interactive session this week. Held at the Etihad Museum, the event was titled "Cultural Content Creators: Preserving Identity and Creating Impact." It formed part of the third phase of the Dubai Content Creators Programme, specifically during the second week of its cultural content track. The initiative aims to equip participants with the skills needed to create impactful content that reflects Dubai’s identity and values while keeping pace with the evolving digital landscape.
Her Excellency Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and President of the Dubai Press Club, highlighted the programme's objectives. She emphasized the need to support participants in understanding how cultural content strengthens national identity. "Investing in young talent... is an investment in the future of both culture and media," Al Marri stated. She noted the goal is to develop a generation capable of transforming local stories into inspiring content that reinforces Dubai’s position as a global hub for creativity.
Her Excellency Hala Badri, Director General of Dubai Culture, also addressed the attendees. She focused on the importance of creating content rooted in human stories and experiences. Badri explained that meaningful storytelling is essential for engaging audiences and creating lasting impact. "Cultural content... serves as one of the most important bridges connecting communities with their memory," she said. She added that empowering a new generation to present Emirati culture through contemporary storytelling while preserving its authenticity is crucial.
The discussion extended to the impact of emerging technologies and artificial intelligence on content creation. Badri highlighted the opportunities created by rapid technological advancements for producing more impactful cultural content. However, she also stressed the responsibility of content creators to preserve cultural identity and transmit it to future generations. The session covered opportunities within the cultural and creative industries, aligning with Dubai’s vision to strengthen its position as a global centre for culture.
