The Dubai Press Club concluded the first week of the third phase of the Dubai Content Creators Programme on Wednesday. Running from June 8 to 19, the initiative is organized in collaboration with the Dubai Culture and Arts Authority to develop skills in digital storytelling and creative production.
Participants engaged in specialized workshops covering content creation for Instagram, TikTok, Snapchat and YouTube. The schedule included a session delivered by blinx, which focused on strategies for growing social media platforms, understanding algorithms and strengthening audience engagement. Attendees also explored the use of artificial intelligence in content creation, gaining hands-on experience with various AI tools.
Developing Cultural Content Skills
Wedad Kahoor, Section Head of Media Talent Development at the Dubai Press Club, noted the high level of engagement during the initial week. She emphasized that the sessions were designed to cover the full content creation journey, from idea development to performance measurement.
“The diversity of workshops and sessions was designed to provide participants with a comprehensive and hands-on learning experience that helps them understand the full cultural content creation journey, from idea development to publication and performance measurement.”
— Wedad Kahoor, Section Head, Media Talent Development at the Dubai Press Club
Kahoor added that the program addresses the evolving needs of creators by covering influential digital platforms, design, analytics and presentation skills. She stated the goal is to help participants use these tools responsibly to produce cultural content reflecting Dubai’s identity. The second week will continue with practical workshops on visual communication and modern production tools.
