The Crème Burberry Her Dubai collaboration is the city's sweetest talking point right now, fusing high fashion with high tea. Dessert label Crème has teamed up with the iconic Burberry Her fragrance to launch a limited-edition cherry-and-vanilla menu that reads like a perfume bottle you can actually eat. The drop opened on June 11 and is available for a strictly limited run.
For Dubai's dessert lovers and beauty obsessives alike, the appeal is obvious: a scent translated into flavour, served plated and ready for the camera.
What the Crème Burberry Her menu tastes like
The collaboration takes its cue directly from Burberry Her's signature notes — a gourmand blend of cherry, pear, amber, whipped cream, vanilla and musk. Crème's pastry team has distilled those layers into cherry-and-vanilla desserts and drinks, leaning on the fragrance's playful, fruity-sweet character.
The result is a tightly edited menu rather than a sprawling one, built around the two hero notes that define the perfume. Each item is designed to echo the bottle's blush-red palette, making the line-up as photogenic as it is indulgent.
Where to find the limited-edition desserts in Dubai and Sharjah
The collaboration is rolling out across three Crème locations. In Dubai, you can find it at Crème Dar Wasl inside Dar Wasl Mall, and at Crème 77 Valley in The 77 Valley, Al Khawaneej. Sharjah residents can visit Crème at 06 Mall.
There is an extra incentive for early arrivals: exclusive Burberry gifts are being handed out while supplies last, adding a collectible element on top of the food itself.
Why this fragrance-meets-dessert moment fits Dubai
Dubai has built a reputation as a global capital of viral desserts, where luxury branding and social-first dining regularly collide. A fashion-house fragrance reimagined as a cherry-and-vanilla dessert is exactly the kind of crossover the city's food scene rewards, blending the worlds of beauty, fashion and patisserie in one limited drop.
It also underlines how brands increasingly treat Dubai and Sharjah as launch destinations for experiential, sensory concepts that travel quickly across social feeds.
With the menu running only for a limited time and gifts available while stocks hold, this is one collaboration the UAE's sweet-toothed crowd will want to catch before the cherry season ends.