Yahoo’s cookie notice explains how it gathers user data.
The notice says Yahoo records the number of visitors, the device type – iOS or Android – the browser used and the dwell time on its websites and apps. It also states that precise location data and other personal identifiers, such as technical identification features, are collected to authenticate users, apply security measures and prevent spam.
According to the policy, Yahoo and its partners – numbering 250 within the IAB Transparency & Consent Framework – may use this information for analytics, personalized advertising and content optimisation. Users can manage their consent settings at any time through the privacy dashboard linked in the notice.
The notice further clarifies that cookies, including similar technologies such as web storage, enable the operators of websites and apps to store and read information on a device. This functionality supports the delivery of Yahoo’s websites and apps, user authentication, security enforcement and the prevention of spam and misuse.
Data captured includes visitor counts, device type, browser, and the amount of time spent on Yahoo’s digital properties. All of this information is gathered in aggregated form and is not linked to individual users. The policy also mentions that technical identification features – system‑generated strings of letters and numbers that can identify a device or user – may be derived from hashed or encrypted email addresses and other identification markers.
Yahoo explains that the collected data can be used for a range of purposes: measuring ad performance, assessing content performance, conducting audience research, and developing and improving its offerings. Users are given the option to "All accept" or "All reject" the use of cookies, and they can adjust their preferences at any time via the "Privacy‑ and Cookie‑Settings" link or the privacy dashboard.
Importantly, the notice assures users that they may withdraw consent or change settings whenever they wish, reinforcing Yahoo’s commitment to transparency. By providing clear options for consent management, the company aligns its data practices with the expectations of its audience while supporting the functional needs of its online services.
Frequently asked questions
What types of device information does Yahoo collect through its cookie notice?
Yahoo records the device type, such as iOS or Android, the browser used and the dwell time on its websites and apps.
How many IAB partners does Yahoo share cookie data with?
Yahoo shares the collected data with 250 partners that belong to the IAB Transparency & Consent Framework.
Can users change their cookie consent settings on Yahoo?
Yes, users can adjust or withdraw consent at any time via the Privacy‑ and Cookie‑Settings link or the privacy dashboard.
What purposes does Yahoo use the collected location and technical identification data for?
Yahoo uses precise location data and technical identifiers to authenticate users, enforce security, prevent spam and support personalized advertising and content optimisation.
