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TWICE makes K-pop history with major American Music Awards win

The nine-member South Korean band becomes the first female K-pop group to take home a trophy at the prestigious US music awards ceremony.

By ABU DHABI2 min read

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TWICE makes K-pop history with major American Music Awards win
Cover photo: Wikipedia — Twice
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K-pop group TWICE has made history at the American Music Awards. The nine-member band is the first female Korean pop group to win the trophy.

This milestone victory cements their status as global music icons. Fans across Abu Dhabi are already celebrating the achievement online.

How TWICE Broke Barriers in the US Music Scene

The group secured the historic win after facing tough competition in the global category. The nine members, including Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu, have steadily gained ground in the Western music market.

This victory represents a major breakthrough. Music industry analysts point to consistent album sales and massive streaming numbers as key drivers.

The win shows the growing global footprint of Korean music. It dominates international charts. By securing this award, the group has paved the way for other female acts from East Asia to gain mainstream recognition on major American networks.

Connecting with UAE Fans and ONCE Community

In Abu Dhabi, the local fan club, known collectively as ONCE, reacted with immense excitement. Social media platforms saw a surge in congratulatory messages from UAE-based fans who have supported the group through multiple album releases and world tours.

The UAE is now a major hub for K-pop culture in the Middle East, with regular fan meetups taking place across the capital. Our reporting shows that local music retail outlets in Abu Dhabi also report a steady increase in demand for physical K-pop albums and merchandise. Listeners here eagerly follow every new release.

Looking Back at the Abu Dhabi Performance

This historic win comes as no surprise to UAE fans. Many witnessed the group's spectacular live show in Abu Dhabi.

The band previously brought their massive 'Ready to Be' world tour to the Etihad Arena on Yas Island. They performed to a sold-out crowd of thousands of energetic fans.

That concert marked their first-ever stadium-scale performance in the country, featuring hits like 'Fancy,' 'What is Love?', and 'The Feels.' The Etihad Arena show demonstrated the massive scale of their local fanbase, drawing visitors from across the GCC.

That memorable night established a deep connection between the artists and their Middle Eastern audience. This latest international accolade feels personal for local supporters.

What Lies Ahead for the K-pop Stars

With an American Music Award now added to their achievements, the group shows no signs of slowing down. Industry insiders expect the band to announce new international tour dates and upcoming albums soon.

Their agency has hinted at more global collaborations to build on the momentum of this historic US television win. For now, the group remains focused on delivering new music to their global audience as the K-pop phenomenon continues to expand.

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Written by

Gerard Urbanozo

Reporting from Abu Dhabi — independent, on the ground, and built on local sources.