CineNow announced on Monday that media veteran Siddharth Roy Kapur will join the platform as Principal Advisor to its founding team. The move comes as the company rolls out a Rs 1,350‑crore structured film IP investment platform aimed at turning film and content rights into institutional assets. With the Indian entertainment sector expanding rapidly, the appointment is positioned as a strategic boost for the platform’s growth plans.
Strategic role and investment plan
In his new capacity, Kapur will provide strategic guidance on content investment opportunities, industry partnerships, platform expansion and long‑term value creation. CineNow described the partnership as a milestone in its effort to build the financial infrastructure needed for the next phase of growth in India’s media and entertainment industry. The company expects the structured investment vehicle to attract institutional capital and bring greater transparency to film IP financing.
India’s media and entertainment industry is entering a defining decade. Consumption has scaled dramatically, content is increasingly becoming a global asset, and intellectual property is emerging as one of the most valuable forms of long‑term value creation. However, the financial infrastructure around content remains underdeveloped.
— Rohit Dalmia, Chairman and Managing Director, CineNow
Industry perspective on content as an asset
Kapur, a seasoned producer and media entrepreneur, highlighted the sector’s rapid expansion. "The Indian entertainment industry is witnessing unprecedented growth, driven by expanding audiences, multiple distribution platforms and the increasing strategic importance of intellectual property," he said, underscoring the need for innovative capital solutions to unlock further potential.
The Indian entertainment industry is witnessing unprecedented growth, driven by expanding audiences, multiple distribution platforms and the increasing strategic importance of intellectual property.
— Siddharth Roy Kapur, Principal Advisor, CineNow
Both leaders agree that content is maturing into a credible asset class, and that disciplined investment frameworks are essential for sustained value. As CineNow moves forward, the collaboration aims to bridge the gap between creators, rights holders and investors, positioning the platform as a trusted conduit for film IP financing across the country.
Frequently asked questions
What is the role of Siddharth Roy Kapur at CineNow?
He will serve as Principal Advisor, guiding content investment, partnership strategy, platform expansion, and long‑term value creation for the Rs 1,350‑crore film IP investment platform.
How much capital is CineNow allocating for its film IP investment platform?
CineNow is launching a structured film IP investment vehicle worth Rs 1,350 crore to turn film and content rights into institutional assets.
Why is film IP considered a valuable asset in India’s entertainment market?
The article notes that the Indian entertainment sector is expanding rapidly, with content becoming a global asset and intellectual property emerging as a key long‑term value creator, yet the financial infrastructure around it remains underdeveloped.
Who is Rohit Dalmia and what does he say about CineNow’s initiative?
Rohit Dalmia, Chairman and Managing Director of CineNow, says the platform aims to build the financial infrastructure needed for the next phase of growth in India’s media and entertainment industry and expects the vehicle to attract institutional capital.
