Pepsi’s Dubai Chocolate Zero Sugar is now on shelves in Thailand.
The limited‑edition release is part of Pepsi’s Pepsi Treats lineup and is currently being spotted at 7‑Eleven locations across Thailand, turning a dessert craze into a carbonated soft drink.
From Dubai Dessert to Thai Soda
The inspiration behind the drink comes from the Dubai chocolate phenomenon that has dominated social media feeds for more than two years. The trend began with the famous “Can’t Get Knafeh Of It” chocolate bar from FIX Dessert Chocolatier in Dubai. The bar combines milk chocolate with pistachio cream, tahini, and crispy kataifi pastry, a mix that quickly became a social‑media sensation.
Its popularity exploded globally after influencer Maria Vehera posted a video featuring the chocolate bar in late 2023. Since then, Dubai chocolate has evolved from a niche local dessert into a worldwide food trend, prompting major brands to release their own versions, from cakes to specialty beverages.
What the Flavor Tells Us
Pepsi Zero Sugar appears to focus on the broader flavor profile associated with Dubai chocolate rather than simply tasting like liquid chocolate. Early descriptions suggest notes inspired by pistachio, sweet pastry, caramelized elements, and dessert‑style sweetness. The product remains sugar‑free despite its dessert‑inspired concept, aligning with Pepsi’s growing portfolio of zero‑sugar beverages.
Some early reviewers say the drink surprisingly captures elements of the pistachio and knafeh flavor profile that made Dubai chocolate famous. Others believe the concept sounds far better on paper than in a bottle, but many users praised Pepsi for attempting something different, arguing that limited‑edition flavors are supposed to be fun and unexpected. Even consumers who have no intention of trying the drink are sharing opinions online, helping the flavor gain additional attention across social platforms.
Frequently asked questions
What inspired Pepsi to create Dubai Chocolate Zero Sugar?
The drink was inspired by the Dubai chocolate phenomenon that began with the “Can’t Get Knafeh Of It” chocolate bar from FIX Dessert Chocolatier, a trend that has dominated social media for over two years.
Where can I buy Pepsi Dubai Chocolate Zero Sugar in Thailand?
Pepsi Dubai Chocolate Zero Sugar is currently being spotted at 7‑Eleven locations across Thailand.
What does Dubai Chocolate Zero Sugar taste like?
Early descriptions note pistachio, sweet pastry, caramelized elements and dessert‑style sweetness, with reviewers saying it captures the pistachio and knafeh flavor profile of the original Dubai chocolate.
Is Dubai Chocolate Zero Sugar a limited‑edition release?
Yes, it is a limited‑edition release as part of Pepsi’s Pepsi Treats lineup.
Why is Dubai Chocolate Zero Sugar sugar‑free?
Pepsi kept the drink sugar‑free to align with its growing portfolio of zero‑sugar beverages while still delivering a dessert‑inspired flavor.
What is the Dubai chocolate phenomenon?
It refers to the viral trend of Dubai‑inspired chocolate desserts, starting with the “Can’t Get Knafeh Of It” bar from FIX Dessert Chocolatier, which gained global attention through social‑media influencers.
