Colombian star Maluma has announced a 2027-28 world tour. The dates and venues will be revealed later, but the tour comes after he signed a new global partnership with Argentina‑based Fénix Entertainment.
New partnership fuels tour plans
The deal with Fénix Entertainment will oversee the global strategy and development for Maluma’s next international trek. A press release says the partnership will "mark the next evolution of his ever‑growing career," positioning the Argentine firm to manage logistics, promotion and production on a worldwide scale.
“Working with an artist with Maluma’s career and international reach is both a challenge and an enormous responsibility,” says Marcelo Figoli, founder and president of Fénix Entertainment.
— Marcelo Figoli, Founder and President, Fénix Entertainment
Fénix, a 35‑year‑old production company, has built a portfolio that includes Luis Miguel, Ricardo Arjona, Ricardo Montaner and strategic partnerships with Shakira. Its experience in live entertainment and media equips the team to support a tour that spans continents, even though specific cities and venues have yet to be announced.
Maluma's recent milestones set the stage
Earlier this year, Maluma released his seventh studio album, *Loco X Volver*, in May. The record returned him to his Colombian roots and already delivered two Tropical Airplay chart‑toppers – “1+1” with Kany García and “Tu Recuerdo.” In June, he unveiled a new management team led by general manager Katherine Florez, who has been with his camp since 2022, while business manager Enrique Narciso and WME handle booking and brand partnerships.
Since the 2012 debut of *Magia*, Maluma has placed five albums on the all‑genre Billboard 200 and seven on the Top Latin Albums chart. He scored three No. 1s on the Latin chart with *Pretty Boy Dirty Boy* (2015), *F.A.M.E.* (2018) and *11:11* (2019). His most recent tour, the Don Juan Tour, ran through 2023‑24, making the upcoming world trek his first major circuit in several years.
