On Thursday, Digital Dubai and the Emirates Group signed a collaboration agreement that will let the airline benefit from the digital services ecosystem built by the government establishment. The signing took place in Dubai and marks a step forward in the emirate's push for digital readiness.
Agreement expands digital services for Emirates Group
The pact covers access to a suite of digital services, including digital enablement platforms and data and statistics tools. By linking these services, the agreement aims to enhance systems integration and data exchange, allowing the Group to expand its use of shared digital platforms. The broader goal is to create a more connected and agile digital environment for the Group’s workforce, supporting both day‑to‑day operations and longer‑term strategic initiatives. The collaboration also aims to strengthen digital readiness across the Group by promoting the exchange of expertise and best practices.
The agreement was signed by His Excellency Matar Saeed Al Hemeiri, Chief Executive of Digital Dubai Government Establishment, and Amira Al Awadhi, Senior Vice President Human Resources–Operations and Systems at Emirates. The ceremony was attended by His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airline & Group, and His Excellency Hamad Obaid Al Mansoori, Director General of Digital Dubai, underscoring the high‑level commitment from both public and private sectors.
"This agreement reflects Dubai's vision of building an integrated digital ecosystem founded on the strategic collaboration between the government and private sectors."
— Matar Saeed Al Hemeiri, Chief Executive, Digital Dubai
Al Hemeiri highlighted that the agreement reflects Dubai’s vision of building an integrated digital ecosystem founded on strategic collaboration between government and private sectors. He noted that accelerating digital transformation and delivering sustainable impact requires shared expertise, capabilities and digital assets, and that the partnership will extend the adoption of advanced digital platforms, products and capabilities to support the Emirates Group, especially in emerging technologies such as artificial intelligence. The model of integration is intended to evolve continuously, responding to the changing needs of different sectors across the emirate.
Oliver Grohmann, Emirates Group’s Executive Vice President Human Resources, said, "We are proud to partner with Digital Dubai on this initiative, which aims to enhance the Emirates Group employee experience by accelerating processes and enabling real-time data processing."
— Oliver Grohmann, Executive Vice President Human Resources, Emirates Group
Grohmann stressed that the partnership goes beyond simple convenience, aiming to embed integrated digital foundations that improve how people live and how businesses operate across the emirate. He said the initiative will help remove friction for the workforce, enabling employees to focus on core tasks while contributing to a more connected future for the city and its institutions.
Frequently asked questions
What is the purpose of the Digital Dubai-Emirates partnership?
The partnership aims to enhance employee experience and operational efficiency by granting Emirates access to Digital Dubai’s digital platforms and data tools, as outlined in the article.
Who signed the agreement between Digital Dubai and Emirates Group?
Matar Saeed Al Hemeiri, Chief Executive of Digital Dubai, and Amira Al Awadhi, Senior Vice President Human Resources–Operations and Systems at Emirates, signed the agreement, witnessed by Sheikh Ahmed bin Saeed Al Maktoum and Hamad Obaid Al Mansoori.
What digital services does Emirates gain from this collaboration?
Emirates gains access to Digital Dubai’s suite of digital enablement platforms, data and statistics tools, and systems‑integration services that facilitate data exchange and improve operational agility.
How does this partnership support Dubai’s digital vision?
By combining government and private‑sector expertise, the partnership builds an integrated digital ecosystem that accelerates transformation, promotes sustainable innovation, and aligns with Dubai’s strategic goal of a connected, agile digital environment.
What are the long‑term goals of the collaboration?
The long‑term goals include creating a connected digital environment for Emirates’ workforce, expanding adoption of advanced technologies such as AI, and continuously evolving the integration model to meet changing sector needs across the emirate.
