DCT Abu Dhabi signed 21 new partnerships at ATM 2026.
The Department of Culture and Tourism – Abu Dhabi announced the agreements on Wednesday, aiming to broaden the emirate's global commercial network and support the objectives of Tourism Strategy 2030.
Strategic partnerships across key markets
Among the deals, DCT Abu Dhabi teamed up with Indian platforms MakeMyTrip and Musafir to tap domestic travel networks and drive visitation to Abu Dhabi and Al Ain. The department also sealed nine joint‑marketing collaborations with Indian travel companies, each running for 12 to 18 months and targeting an additional 75,500 visitors.
In China, a fresh 2026‑27 agreement with Trip.com Group will launch a multi‑market initiative that uses the platform’s extensive distribution network to promote longer stays. A parallel programme with Qunar focuses on long‑stay experiences, aiming to increase visitor spending and deepen engagement with the emirate’s offerings.
Hospitality collaborations and upcoming attractions
A new partnership with Accor will promote Abu Dhabi to domestic tourists for staycations and repeat visits, using the hotel chain’s global loyalty programme to showcase local experiences and Accor properties.
UAE‑based Ayla Hotels & Resorts announced the addition of two Ayla Ajwaa Hotel Suites in the Al Ain region, expanding its footprint in the emirate.
Abdulla Yousuf, Director of International Operations at DCT Abu Dhabi, highlighted the impact of the deals: “These agreements reflect the strength our global partnerships as we position Abu Dhabi as a growing destination with a wide range of unique experiences and investment opportunities.”— Abdulla Yousuf, Director, International Operations, DCT Abu Dhabi
He also pointed to upcoming attractions – the Guggenheim Abu Dhabi opening on 11 December, the ongoing development of Sphere Abu Dhabi, and the planned Disney Theme Park Resort – as further draws for travellers.
Recognition for experiential authenticity
The department’s Experience Abu Dhabi stand earned the Best Stand Feature accolade at this year’s Arabian Travel Market. The award praised the stand’s striking showcases, from a Liwa International Festival buggy to cultural activations by local artisans, and its sustainable practices such as replanting flora and minimizing environmental impact.
These recognitions underscore DCT Abu Dhabi’s commitment to delivering authentic, socially conscious experiences that align with the broader tourism strategy.