Herbalife has launched a new global initiative called Fuel Like Ronaldo, a campaign that translates Cristiano Ronaldos elite-athlete nutrition routine into everyday guidance for consumers. The announcement, distributed in May 2026, frames the program as a way for ordinary customers to adopt the same fueling structure the Portugal captain uses around training and matches.
According to the press release distributed via PR Newswire, the centerpiece of the activation is a Ronaldo-inspired shake recipe built from Herbalife products the footballer already uses. The shake is designed to mirror the post-workout intake that Ronaldo has relied on for years, offering protein, hydration, and recovery nutrients in a format aimed at home use.
The Fuel Like Ronaldo program is the latest chapter in a partnership that goes back more than a decade. As Herbalife noted in its US announcement, the brand has supported Ronaldos training and recovery since 2013 with products such as Formula 1 protein shakes and the co-developed Herbalife24 CR7 Drive, a hydration formula built around the demands of elite competition.
Coverage from Investing.com emphasized that the campaign is structured to bring performance nutrition into everyday routines rather than positioning it as an exclusively athletic product. The company is using Ronaldos on-field longevity, now stretching into his fourth decade, as proof of concept for the regimen.
For the Middle East, where Ronaldo plays for Al Nassr in the Saudi Pro League, the campaign carries extra commercial weight. Herbalife has been steadily expanding distribution in the Gulf, and aligning a global push with the regions most recognizable footballer gives the program built-in visibility across the UAE and Saudi Arabia.
Customers will be able to access the Fuel Like Ronaldo shake recipe and recovery guidance through Herbalifes official channels as the campaign rolls out across markets in the coming weeks.
