As the World Cup reaches its peak, fans are looking for ways to express their style and passion for the game. Avigail and Damian Collins, a married couple and fashion experts, are making it happen with their vintage pop-up shop in West Hollywood.
A Fashionable Twist on Fan Gear
The Collinses, who have styled celebrities like Rihanna and Kim Kardashian, are using their expertise to curate a selection of vintage World Cup jerseys and high-fashion collaborations. Their pop-up shop, located at the West Hollywood Edition hotel, features a rolling inventory of items scouted over the years, including vintage kits, throwback World Cup tees and hats, and high-fashion collaborations like a Fendi-branded soccer ball.
According to Damian, the Collinses have been collecting vintage kits for years, and they're excited to share their passion with fans. 'For me personally, it's been a lifetime of soccer jerseys and football fandom,' he says. 'I've been trying to make the worlds collide for many years.'
The pop-up shop is a unique opportunity for fans to experience the World Cup in a new way. 'We encourage fans to consider the items in the context of fashion and history,' says Damian. 'There's a lot more to filling in the story of football, soccer, fashion, and lifestyle than just a brand-new jersey.'
The shop is open through the end of the World Cup, and fans can visit to browse the selection of vintage jerseys and high-fashion collaborations. With prices ranging from $210 to $450, it's an investment worth making for any serious fan.
https://vanityfair.com/style/2026/07/world-cup-fashion-vintage-jerseys-pop-up-shop
Frequently asked questions
What is World Cup fashion
World Cup fashion refers to the stylish and fashionable way fans express their passion for the game, as seen in Avigail and Damian Collins' vintage pop-up shop in West Hollywood.
Who are Avigail and Damian Collins
Avigail and Damian Collins are celebrity stylists known for styling stars like Rihanna and Kim Kardashian, and are now curating a World Cup-themed pop-up shop featuring vintage jerseys and high-fashion collaborations.
Where is the World Cup pop-up shop
The World Cup pop-up shop is located at the West Hollywood Edition hotel, and features a selection of vintage World Cup jerseys and high-fashion collaborations.
How long is the pop-up shop open
The pop-up shop is open through the end of the World Cup, giving fans a unique opportunity to experience the World Cup in a new way and browse the selection of vintage jerseys and high-fashion collaborations.
What are the prices at the pop-up shop
Prices at the pop-up shop range from $210 to $450, making it an investment worth making for any serious fan of World Cup fashion.
