BTS has premiered the music video for "NORMAL," the latest single from their fifth studio album, "ARIRANG." Directed by Ukrainian filmmaker Tanu Muino, the clip dropped at midnight and is currently available as a 48-hour exclusive on Spotify. The wintry visual offers fans a first look at the track's narrative before a wider release.
The video finds the seven members taking stock after a large night in a stately old mansion that the source describes as a potential "eighth wonder." Viewers see the group letting off steam in deeply personal moments, surrounded by empty wine glasses and flashbacks. The visual includes a now-viral shot of Jin, Suga, J-Hope, RM, Jimin, V, and Jung Kook standing before a row of toilets, bringing the teaser campaign full circle. A collection of dogs and a swan also make appearances in the country pile setting, adding to the eclectic atmosphere.
"NORMAL" is the second single from "ARIRANG," following "SWIM," which hit No. 1 on the Billboard Hot 100 in April. The album also debuted at No. 1 on the Billboard 200, marking the group's seventh leader on each chart. Interscope/Capitol Records will send the track to pop radio the week of July 27, aiming to replicate the success of its predecessor.
The group is currently on the Continental Europe leg of their world tour. They perform tonight and Saturday at Paris' Stade De France. On Sunday, July 19, the septet will join Justin Bieber, Madonna, and Shakira as co-headliners for the first FIFA World Cup Final Halftime Show at MetLife Stadium in East Rutherford, N.J.
Premium Spotify subscribers in beta markets can watch the video by searching for "NORMAL" on their TV, desktop, or mobile app and selecting "Switch to video." The music video will start playing right where the song left off. For a full-screen experience on mobile, users can turn their device to landscape mode, while pressing "Switch to audio" allows a return to background listening.
Frequently asked questions
When did BTS release the 'NORMAL' music video?
The music video premiered at midnight and is available as a 48‑hour exclusive on Spotify.
Where can I watch the BTS 'NORMAL' music video?
It can be watched on Spotify as a 48‑hour exclusive; premium subscribers can view it on TV, desktop, or mobile by searching "NORMAL" and selecting "Switch to video".
Who directed the BTS 'NORMAL' music video?
The clip was directed by Ukrainian filmmaker Tanu Muino.
How long is the 'NORMAL' music video exclusive on Spotify?
The exclusive period lasts 48 hours from its midnight premiere.
