BLACKPINK has made history once again on YouTube. The South Korean quartet's dance performance video for their hit single "How You Like That" has officially surpassed two billion views. This achievement marks the first time a K-pop choreography video has reached this milestone on the platform.
A Unique Milestone for BLACKPINK
The dance performance video for "How You Like That" was first released in July 2020. While official music videos typically draw the highest traffic, this choreography clip managed to build a massive, sustained audience over nearly six years. It shows the global fascination with K-pop choreography, where fans study and replicate the precise dance moves of their favourite artists.
The achievement places the group in an exclusive club of artists who have secured multiple videos with over two billion views. It also shows the longevity of their 2020 release. Fans, known globally as Blinks, have continued to stream the video daily, pushing the count to this historic high.
The Global Appeal of How You Like That
The track itself was a major release from the group's first full-length Korean studio album, titled "The Album". Upon its initial release, the song dominated music charts worldwide, including the Billboard Hot 100. The accompanying dance video, filmed in a simple studio setting with a bright pink background, focused entirely on the sharp, synchronized movements of the four members: Jisoo, Jennie, Rosé, and Lisa.
This minimalist approach resonated with viewers who wanted to focus on the performance itself. Many dance cover groups worldwide have used this specific video as a reference point for their own performances. The simplicity of the production did not hinder its reach, proving that choreography alone can drive massive digital engagement.
Strong Connections to the Abu Dhabi Fanbase
The milestone has generated significant excitement among fans in the UAE. Back in January 2023, the group brought their "Born Pink" world tour to Abu Dhabi, performing a sold-out show at Etihad Park on Yas Island. Thousands of local fans gathered to watch the group perform live, with "How You Like That" serving as one of the major highlights of the concert setlist.
Our reporting shows that local fan clubs in the UAE organized streaming events to help reach the goal. The UAE has seen a steady rise in K-pop popularity over the last decade, with local radio stations frequently playing the group's tracks. This latest YouTube milestone reflects the continuous support from regional fans who contribute to these global streaming numbers.
YouTube Dominance Continues for the Quartet
This is not the first time the group has broken records on the video-sharing platform. Their official music videos for "Ddu-Du Ddu-Du" and "Kill This Love" have also surpassed the two billion views mark. However, having a dance practice video achieve the same status is an unusual feat in the music industry.
The group's official YouTube channel currently has tens of millions of subscribers, making them one of the most-subscribed musical acts on the platform. Their digital footprint remains unmatched by most contemporary artists. The steady accumulation of views across their entire catalogue shows no signs of slowing down.
What Lies Ahead for the Group
While the members have recently focused on individual projects, fashion partnerships, and solo music releases, their collective achievements continue to make headlines. Each member has signed with different agencies for their solo endeavours while maintaining their group contract for collective activities. This strategy allows them to explore personal creative paths while keeping the band active.
Industry analysts expect the group to reunite for new music and another world tour in the coming years. Until then, milestones like the two billion views mark keep the group at the forefront of the global music conversation. Fans in Abu Dhabi and across the wider region remain eager for any announcement regarding a return to the stage.
