ASICS is launching new Sportstyle stores, according to a recent interview with Gulf Business. The initiative aligns with the brand’s long-standing "Sound Mind, Sound Body" philosophy.
The "Sound Mind, Sound Body" concept, derived from the Latin phrase *Anima Sana In Corpore Sano*, emphasizes the connection between mental well-being and physical performance. This philosophy remains central to the brand's identity and marketing strategies.
The new retail format represents ASICS's continued effort to engage consumers through its core values. Industry observers often note that focusing on holistic health can strengthen brand loyalty by connecting with shoppers' broader lifestyle goals.
Frequently asked questions
What is the ‘Sound Mind, Sound Body’ philosophy behind ASICS's new Sportstyle stores?
It is the brand's founding philosophy, emphasizing the positive impact of sport on both the body and the mind.
Who explained the concept of the new ASICS Sportstyle stores in a Gulf Business interview?
Nikola Djordjevic, an executive at ASICS, discussed the new stores.
How will the new ASICS Sportstyle stores differ from traditional retail locations?
The stores are intended to reflect the brand's "Sound Mind, Sound Body" approach.
When will the ASICS Sportstyle stores be launched and how many locations are planned?
Specific details regarding the timeline and number of locations were not disclosed in the available source.
