UAE shoppers looking for summer savings have a new reason to open the Aura app. Alshaya Group has launched the Alshaya Aura Pass — a one-time AED 199 upgrade that unlocks up to 30% off across more than 30 retail and dining brands, no points required.
The pass is live until July 5, 2026, but once activated, it stays valid through December 31, 2026. That means you can buy it this week and use it all summer — whether you’re grabbing new jeans from H&M, treating yourself to a cheesecake at The Cheesecake Factory, or stocking up on body lotion at Bath & Body Works.
How It Works
Unlike traditional loyalty programs that reward you after months of spending, the Alshaya Aura Pass gives discounts right away. No waiting. No point accumulation. Just slide into the Aura MENA app, pay AED 199, and start saving immediately at participating stores. With Alshaya operating hundreds of locations across the UAE, the pass opens up savings at familiar names like Foot Locker, American Eagle, P.F. Chang’s, and more.
For regular shoppers, the math is simple: one full-price purchase at a dining spot or fashion brand could cover the cost of the pass. Two, and you’re already ahead. It’s not a points game — it’s a direct discount, timed for the summer rush.
Where to Use It
The full list of 30+ participating brands is inside the Aura MENA app. The selection spans fashion, beauty, lifestyle, and food — making it easy to combine errands into one rewarding outing. Whether you’re planning a weekend brunch, a new outfit, or a skincare refresh, the pass turns routine stops into savings.
Alshaya’s loyalty platform has been growing across the Gulf, with recent recognition at the International Loyalty Awards 2026. But this is the first time they’ve offered an upfront, all-in-one discount like this. For those who shop often, it’s the kind of deal that turns a regular Saturday into a smart spend.
Don’t wait. The window to buy closes July 5 — and the savings don’t.
Frequently asked questions
What is the Alshaya Aura Pass?
The Alshaya Aura Pass is a one-time AED 199 upgrade that unlocks up to 30% off across more than 30 retail and dining brands in the UAE.
How much does the Alshaya Aura Pass cost?
The Alshaya Aura Pass costs AED 199, which is a one-time fee.
Where can I use the Alshaya Aura Pass?
You can use the Alshaya Aura Pass at over 30 brands across the UAE, including fashion, beauty, and dining stores.
Is the Alshaya Aura Pass a loyalty program?
No, the Alshaya Aura Pass is not a traditional loyalty program that rewards you after months of spending. Instead, it gives discounts right away.
How long is the Alshaya Aura Pass valid for?
The Alshaya Aura Pass is valid until December 31, 2026, after which you can buy it and use it for the rest of the year.
