AI music has stopped being a side experiment and started showing up in finished songs. Sheeraz Hasan, founder of Hollywood.AI and Bollywood.AI, is making that case at SuperAI Singapore, armed with research showing one in three artists already lean on artificial intelligence when they write.
The numbers come from a study by the Berklee Emerging Artistic Technology Lab, which collected responses from more than 1,000 people working in music. Artists, marketers, music supervisors, and video creators all took part. Berklee leaders said the answers reveal creators putting AI to work in very different ways, from generating ideas to sharpening skills.
For Hasan, the timing helps. His two platforms work the same ground the study maps, covering music, film, celebrity content, video, and digital performance, and the survey hands him hard numbers to back the pitch.
What the Berklee study says about AI music
The findings describe a tool that has quietly become routine in studios and bedrooms alike. According to the study:
- 33 percent of surveyed artists use AI to sketch early ideas, melodies, or reference tracks, then rework the results by hand.
- 26 percent put AI-generated backing tracks into music they actually release.
- 18 percent test AI while writing but finish their tracks another way.
The research also pointed to fully synthetic music acts and AI-generated tracks that have already found success. For Hasan, those examples show that digital performers and AI-made songs can anchor real entertainment brands rather than passing internet curiosities.
None of this is a forecast. The study tracked what working musicians do right now, which is why Hasan keeps pointing at it. A pitch about the future of entertainment lands harder when a third of the people making music are already living in it.
Full-time creators are far ahead
The widest gap in the study separates professionals from beginners. Among full-time creators, 92 percent reported using AI in some form. Among those just getting started, the number drops to 56 percent.
That spread is central to the pitch in Singapore. Hollywood.AI and Bollywood.AI are aimed at the professional end of the curve, where studios, labels, rising talent, and tech companies are hunting for next-generation fan experiences. The AI music shift, in his telling, is not on the way. It already happened, and the pros got there first.
Video now decides music careers
One more data point strengthens the entertainment angle. More than 75 percent of survey participants said video now influences whether a music career takes off.
Songs travel today as clips, teasers, social posts, and fan-made edits that spread across platforms in hours. That puts AI music squarely inside the same toolkit as AI video, digital personalities, and cinematic storytelling, which is exactly the territory Hollywood.AI and Bollywood.AI were built for.
The survey backs up that bigger picture. Idea generation, backing tracks, reference demos, and skill development all showed up in the responses, with video sitting on top as the delivery system that carries the work to fans.
Listeners are still warming up
Audiences have not fully caught up with the creators. A separate poll cited alongside the study placed 52 percent of respondents outside the AI-assisted music audience when it comes to their favorite artists.
Hasan treats that gap as open ground rather than resistance. Winning those listeners over, in his view, takes education, spectacle, and entertainment that is simply fun to watch. SuperAI Singapore gives him a global stage to push that message across music, film, celebrity tech, AI performers, and digital storytelling.
Whether the skeptical half of the audience converts is still an open question. The production side, though, has voted with its workflow, and the AI music era is already on the release schedule.
This story was first reported byDubai.News.