The UAE's Telecommunications and Digital Government Regulatory Authority has announced that it has issued fines totalling more than Dh19 million and disconnected 9,400 numbers for misuse since the launch of a clampdown on telemarketers in August 2024.
Rules Implemented to Restrict Telemarketing
The rules implemented two years ago made telemarketing permits mandatory and restricted such calls to between 9am and 6pm. Telemarketers are also barred from making follow-up calls on the same day if a consumer has declined or ended a call. This move aims to protect consumers from unwanted calls and provide them with a more controlled environment. By limiting the hours when telemarketing calls can be made, the UAE is taking a significant step towards reducing the annoyance caused by these calls.
Residents are urged to report violations by sending the caller's number to 2211 in the following format: 05XXXXXXXX. This dedicated registry allows individuals to opt out of authorised telemarketing campaigns and receive fewer unwanted calls. The UAE's efforts to regulate telemarketing demonstrate its commitment to protecting consumer rights and promoting a more transparent and accountable industry.
Figures shared by the authority showed that 92,748 numbers were reported and 3,301 violations detected since the rules were introduced following Cabinet Resolutions 56 and 57. The authority's actions are a clear indication that it will not tolerate any misuse of phone numbers for telemarketing or promotional activities. By taking a firm stance, the UAE is sending a strong message to companies and individuals involved in telemarketing that they must adhere to the rules and regulations in place.
Frequently asked questions
How many telemarketing numbers were disconnected in the Abu Dhabi clampdown?
The TDRA disconnected 9,400 numbers for cold‑calling violations after the August 2024 crackdown.
What is the total amount of fines imposed for telemarketing misuse?
Authorities issued fines totalling more than Dh19 million against violators of the cold‑calling rules.
How can residents report unwanted telemarketing calls in Abu Dhabi?
Residents send the caller's number in the format 05XXXXXXXX to 2211, which registers the complaint and opts them out of authorised campaigns.
What time window is allowed for telemarketing calls under the new regulations?
Telemarketing calls are permitted only between 9 am and 6 pm, and follow‑up calls on the same day are prohibited if the consumer declines.
