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A24's Backrooms heads for massive opening weekend at UAE box office

The viral internet phenomenon turned feature film is drawing massive crowds to theatres across Abu Dhabi and the wider UAE this weekend.

By ABU DHABI3 min read

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A24's Backrooms heads for massive opening weekend at UAE box office
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A24's Backrooms is heading to Abu Dhabi theatres this weekend. Expect big crowds. The film, adapted from a viral online sci-fi concept, is drawing significant interest from local moviegoers. Box office trackers expect strong ticket sales across the UAE starting this Thursday evening.

From YouTube Sensation to the Big Screen

The evolution of this project began on YouTube, where teenage creator Kane Parsons uploaded a short film that captured millions of views online. His eerie, yellow-hued analog horror videos quickly grew into a massive digital franchise. It was a major win. A24, the independent studio behind acclaimed hits, secured the rights to turn the concept into a feature-length theatrical release.

The transition from online video to major cinema release represents a unique shift in how modern films are sourced. Local fans who followed the online lore for years are now buying tickets to see the fully realized vision on premium screens. Production companies like 21 Laps Entertainment joined the project to help bring the internet phenomenon to global audiences.

What to Expect from the Film

The story centers on a liminal space of endless, empty office rooms with yellow wallpaper and fluorescent lights. Characters find themselves trapped in this unsettling maze, trying to escape an unseen presence. It relies heavily on atmosphere and psychological tension rather than traditional jump scares. The tension is real.

This stylistic choice appeals directly to younger audiences in Abu Dhabi who favor atmospheric thrillers. Local cinema operators have increased showtimes to accommodate the expected surge in weekend attendance. The film's unique aesthetic has already sparked discussions online, with fans analyzing every frame of the promotional trailers.

UAE Cinema Culture Drives Weekend Box Office

Going to the movies remains a staple weekend activity in the UAE, especially during the warmer summer months. Modern theatres in malls like Yas Mall and Galleria Al Maryah Island offer premium viewing options, including IMAX and luxury dining experiences. Demand is high.

These venues expect A24's Backrooms to be a major draw for teenagers and young adults looking for a collective viewing experience. Industry analysts note that horror and suspense titles consistently perform well in the Gulf region. The unique visual style of this release makes it a particularly strong candidate for premium format screens. Audiences in Abu Dhabi often prefer these high-end formats to fully immerse themselves in the tense atmosphere of modern thrillers.

Independent Cinema Gains Ground in Abu Dhabi

While major studio blockbusters typically dominate local screens, independent studios like A24 have built a loyal following in the capital. Film fans in Abu Dhabi increasingly seek out unique storytelling and distinct visual styles. Taste is shifting.

The success of previous independent releases has paved the way for wider distribution of niche projects. This release points to a growing appetite for alternative cinema in the region. The strong pre-sales figures suggest that local audiences are eager to support original concepts over standard sequels. It shows that creative storytelling from independent creators can compete directly with big-budget franchises.

Planning Your Weekend Cinema Visit

Tickets for the film are currently available across major UAE cinema chains, including Vox Cinemas, Novo Cinemas, and Roxy Cinemas. Evening sessions on Friday and Saturday are already seeing high demand, so booking in advance is recommended. Plan ahead.

For those planning a weekend outing, pairing the movie with dinner at nearby dining spots on Yas Island or the Corniche makes for a complete evening. The film's relatively short runtime leaves plenty of time to discuss the plot twists over a meal afterward. Many local restaurants are offering weekend specials, making it easy to plan a full night out around the screening.

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Written by

Julie Ann Sotto Buere

Reporting from Abu Dhabi — independent, on the ground, and built on local sources.